You've Never Seen Team-Building Like This

Last week, while on a great press trip to Albuquerque, N.M. — so much cool-looking neon along Route 66! and hot-air balloons! and delicious chilies! — a former meetings-industry writer colleague sent me a link to this bizarre yet hilarious Groupon blog post about, um, clearly made-up team-building activities?  Team-building activities are beneficial, writes the Groupon blogger, because they "simultaneously [build] camaraderie and the opposite of camaraderie, loathing."  Here are a couple of suggestions:

Bike to Work Week: Over the course of three days, all of which must be within the same week, two companies compete to see which can convince more employees to claim that they rode their bikes to the office. The winning company keeps the other company’s bikes.

Blood Drive: After donating blood, representatives from two companies race to consume the cookie they were given in exchange for their vital fluids. If both finish the cookie at the same time, they must give another quart of blood to earn a second cookie and race again.

Awesome.  For the full post, click here.

Sneak Peek: Our September Cover!

Coming next week -- the September issue of Convene! Coming right now -- the cover of the September issue of Convene! As you can see, our cover story (also our CMP Series feature) is about the evolving practice of attendee acquisition, vividly illustrated by Gordon Studer. And from those teaser lines across the top of the cover, you'll pick up on a few other topics we're covering: hot new international meeting destinations, the results of our recent e-panel survey about AV and technology costs, and Richard Saul Wurman, legendary founder of legendary TED, whom we interviewed at some length. (For a preview of our Wurman Q&A, check out Future Meet's recent interview with, uh, well, me.)

Over the next week or two, look for the digital version of September here, the text-only version here, and the print version in your mailbox. Thanks for reading!

Unmitigated Disasters, Mitigated

What a week we had here on the East Coast. It started with an earthquake and ended with a hurricane, and if both phenomena weren't nearly as bad as they could have been, they were plenty bad enough. And if any further proof is needed about the extent to which social media has insinuated itself into our lives, how's this: After the earthquake, the only way I could let my wife know that I was safe was via Facebook, because landlines and cell phones were either overwhelmed or incapacitated. And during the hurricane, I stayed in touch with friends and family and monitored Irene's march up the seaboard mostly through Facebook and Twitter.

Do your emergency-preparedness programs include social media? If a disaster were to strike one of your meetings, would Facebook or Twitter or even YouTube be a part of your response? Should it?

Smart Ways to Fight "Decision Fatigue"

I was excited to read the recent New York Times Magazine article about  "decision fatigue," which looks at the research behind the discovery that the sheer number of decisions we make can deplete our ability to make good ones.

There are, to use the scientific term, takeaways galore for the meetings industry.

Here are just a few:

Offer choices in meeting sessions and experiences wisely. One of the researchers mentioned in the story, Convening Leaders 2011 speaker Sheena Iyengar, talked last year with Convene about how exhausting making choices can be. What that means for conference organizers: Don't overwhelm attendees a long list of choices, she advised.  Rather, divide choices into categories and then limit choices in each category. (Here's a link to the article.)

Conserve attendees' mental energy for important decisions. Attendees shouldn't be asked to fritter away their brainpower in wondering which hallway might take them to a session, or which  building entrance they should use. It's a no-brainer to provide good signage, clear, easy-to-use communications, and lots of friendly assistance

Pay attention to the care and feeding of attendees' brains. One fascinating passage was about the recent discovery that a quick hit of glucose can restore a tired brain's ability to make good decisions. That might make it sound like a late-afternoon cookie is a good idea, but a shot of sugar, researchers say, is not as useful to our brain as giving it stable amounts of glucose over the course of a day with protein and other nutritious foods.

Luckily, Andrea Sullivan of BrainStrength Systems is ahead of the curve on advising meeting planners on how they can support attendee experience through food. She is the coauthor of a white paper that addresses the intersection of performance and food at meetings, published by the The National Conference Center.

There's sure to be many more lessons here that I haven't mentioned -- MeetingsNet Web Editor Sue Pelletier shared some of her insights about the story in a recent blog post.

And I hope you will do the same.

Print Newspapers and the Promise of the Real

Slate's Jack Shafer explains why, a year after he announced he was canceling his subscription to the print edition of The New York Times in favor of using its newly redesigned website and its Adobe-powered Times Reader, he re-upped for home delivery. Why? "Even though I spent ample time clicking through the website and the Reader, I quickly determined that I wasn't recalling as much of the newspaper as I should be," Shafer writes. "Going electronic had punished my powers of retention. I also noticed that I was unintentionally ignoring a slew of worthy stories."

Shafer's experience is backed up by a new paper on "Newsreaders' Recall and Engagement With Print and Online Newspapers," which finds that people who read print newspapers remember a lot more material than people who read online papers -- and which also has some serious relevance for the question of in-person vs. virtual events. Shafer writes:

AIHA and the Power to Change

Manifest Digital's Bryan Campen interviews Peter O'Neil, CAE, executive director of the American Industrial Hygiene Association (AIHA) and recently installed 2011-2012 chair of ASAE, as part of the Future Meet project, which is exploring the future of trade shows.

Peter is no stranger in these parts. He turned up in a post I wrote about a similarly themed PCMA Masters Series program last fall that addressed "Associations and Meetings of the Future: A Look Ahead to 2020." Not long after that, I interviewed him for a Convene article about the 2009 American Industrial Hygiene Conference and Exposition (AIHce), which lost AIHA nearly a million dollars, and which Peter considers a great meeting experience. "Not that we loved losing almost a million dollars," Peter told me. "It's just that it forced the team and I to think differently -- not better, but differently."

Which reminds me of this takeaway from his Future Meet interview:

Decisions with association shows are made so far out (such as booking a city or venue for x years), it is hard to match that to rapid digital changes.

Hard, but not impossible. AIHA tried all sorts of new things in the months leading up to AIHce 2009 to help close the attendee gap, which suggests that in the battle between booking windows and the unforeseen, you shouldn't underestimate the power of human adaptability.

Social Media, Brooklyn-style

Patrick McGregor, at work in Brooklyn

I ran into artist Patrick McGregor in my Brooklyn neighborhood the other evening, just as he putting the finishing touches an advertisement he was hand-painting on the side of a wall.

Vinyl and electronic billboards have overtaken painted billboards almost everywhere, of course, but McGregor reminded me that older ways of communicating rarely disappear altogether.

But the immediate lesson for me was the impact that McGregor was having on the environment around him.  As I was talking with the artist, others also stopped by, to take pictures of the McGregor at work, or to pet his amiable bull-dog, Boo-Boo.

New interactions were created, bumping up the sense of community there on the corner of Warren and Court streets.

You might even call it a social-media moment. 

Happy Birthday, CMP Series!

The digital edition of our August issue is live, and that can mean only one thing. Okay, two things: First, it's time for our annual Directory of Meetings Sites, Cities, and Services -- the most comprehensive, detailed, and sharpest-looking guide for destinations and venues that you'll find anywhere.

Second, it's the first birthday of our CMP Series, which debuted in the August 2010 issue of Convene. For 12 months now, meeting professionals have been able to earn CEU credits by reading one of our articles (along with some supplemental info) and answering a few questions about the material. The list of topics we've covered is pretty impressive: force majeure, crowdsourcing, ethics, co-locating, innovation, Strategic Meetings Management, fam trips, international meetings, the APEX/ASTM Environmentally Sustainable Meeting Standards, branding, F&B, social media, and, this month, the Americans With Disabilities Act. In terms of preparing you for getting or keeping your CMP credential, it's like a perfect case-study guide for the PMM5. And who doesn't need that?

A Show Without Self Check-In?

My wife is helping staff her company's booth at a technology show this week. She's an executive in the government- and military-contracting industry -- an attorney by training and a project manager by profession; exhibitions are not in any way a usual part of her job. So it's a kick to be able to share with her some of the things I've learned in the three years I've been covering the meetings industry for Convene, as shown in this IM exchange she and I had yesterday afternoon:

My wife: OMG. The exhibitor registration line is longer than the line to see Santa in A Christmas Story.

Me: Really? Do you have your reg info on you phone? Can you scan yourself in?

My wife: They don't seem to have that.

Me: They should!

I'm right, aren't I? There's no reason that a tech show serving such an important market shouldn't offer self check-in for exhibitors. Or is there? Do you always want to have some sort of high-touch, human contact with your sponsors, partners, etc.?

Convene On Site: Peter Sheahan at ASAE

Okay, now we're dealing with a full-blown meme. Last week I wrote about Tina Brown's opening keynote at the ASAE Annual Meeting & Exposition, in which Brown said that "the only thing that matters is telling a story clearly and cleanly." At the closing keynote a few days later, business consultant and author Peter Sheahan told his audience of association executives that members' expectations are "going toward narrative and away from facts." He said: "You're in the business of storytelling far more than you're in the business of fact-telling."

The problem, Sheahan said, is that many organizations have lost track of their own story; they're overly beholden to their founding mission and their longtime members, and can't really explain why they exist. "One of the biggest challenges facing you as an association executive," he said, "is, based on your governance structure, you're forced to meet the needs of members who have a legacy interest rather than the needs of members in the next five to 10 years."