Tuesday, March 24, 2009

The Tweet truth

Nearly half of the world's top conference organizers say that the demand for executive conferences is growing, even in the midst of recession. That's because executives increasingly value face-to-face networking, according to a survey by Weber Shandwick. The survey turned up some other interesting trends: 

Corporate conference organizers now allot more time for Q-and-A (72 percent); plan more interactive sessions (70 percent); and book fewer keynote speakers (30 percent).

And, if there was any doubt, blogging, Twittering, live videocasting, and podcasts have gone mainstream. More than half of survey respondents feature them in their events.

Read the full report here at Marketing Vox.