Sunday, February 28, 2010
Friday, February 26, 2010
You Are What You Eat -- and Where You Meet
Work Into Play
I also wanted to listen in on as a panel of experts talked about what has changed in the hybrid-events world since last spring. (Skeptics move over, one said. We are now in the knowledge-building part of the game.)
But when Reeves began to speak, I was on an important call with my boss. And during my second session pick, a source called me back with information about a story I was working on, so I missed the panel introductions.
Enter what I like to think of as TIVO for conferences. Virtual Edge Summit has made the entire conference available online, so I could go back and re-watch the portions of those sessions I missed. And drop in virtually on a couple of others. It’s not new technology, but it was a new experience for me to have a virtual conference feel so comfortable.
Thanks to Twitter, I now feel part of a larger community in the hybrid-event world. I read and tweeted on the conference backchannel during the panel (#VE10) — and seeing familiar Twitter handles pop up felt a lot like seeing familiar faces. Reeves' research at Stanford bears that out: when people engage in collaborative online games, their neurons fire in ways very similar to the way that neurons fire during face-to-face encounters.
It was fun and that — as Reeves said — leads to engagement. Putting people into environments that capitalize on emotional engagement and fun experiences can be drivers of serious business.
The Virtual Edge Summit wasn’t seamless: there were some bumps, particularly when we virtual attendees first tried to log in. But it’s easy to see why this particular conference grew by 50 percent in face-to-face attendance over last year, and many more times that in virtual participation.
Why We're Excited About Going Mobile
Through mobile devices, the Internet is now becoming the "system of communication" needed to truly connect the entire world. Two-thirds of the world's population now uses mobile phones, with the strongest growth in developing countries. We are connected to the wider Web and to each other in ways never before imaginable, and the size of that market, combined with the low cost of immediate global distribution, means there have never been greater opportunities for media businesses, especially those that are able to apply the lessons of history toward understanding how to prepare for the future.
Thursday, February 25, 2010
We're (Now) a Mac. Are You?
“I’m happy we’re able to continue to offer an increasing number of ways to make it easy for our readers to access and engage with Convene content,” said Editor in Chief Michelle Russell. “Whether it’s with our blog or this new mobile site, we are delivering content how, when, and where people want it.”
IPhone and iPod Touch users can access the new mobile digital edition by pointing their mini-browsers to http://digitalconvene.pcma.org. (For more information about this initiative, see the PCMA press release at http://www.pcma.org/x11684.xml.)
* Fear not, BlackBerry addicts! A mobile digital edition of Convene is under development for you, too.
Live From Washington, D.C.
Tuesday, February 23, 2010
More Is Less
"Trust me," writes Sascha Segan, before getting down to details about the phone itself, "you want to hear about the insanity first." He continues to set the scene for the schizophrenic launch of the Samsung Wave:
I have my limits for a tech product event. Getting us to come to a darkened, secondary convention center in a suburb of Barcelona was fine. And when we were ushered into a room the size of half a soccer field, with a catwalk stretching down the center and four full-screen "video walls" showing ocean scenes all around us, I was still on board.For more on this misadventure in the world of product launch event planning — including aquatic metaphors strained to the point of breaking, interpretive dancers, and the "Spirit of Bada," whatever that is — click here.But then the MC came out, an overenthusiastic (and apparently totally unironic) Brit named Jake who declared that this was "Samsung Unpacked Episode 1: Into The New Wave." I started to think of Jar-Jar Binks.
Monday, February 22, 2010
President Obama: 'I love Vegas!'
Now, before I go any further, let me set the record straight: I love Vegas! (Applause.) There you go. Always have. Love Vegas. (Laughter.) Enjoy myself every time I've gotten an opportunity to visit. In fact, just last night, I drew a flush on the river and cut the budget deficit in half. (Laughter.) Some of you know I can play some poker. (Laughter.)
Now, I did receive a little bit of heat, I know, from maybe some in this room, when I said that folks shouldn't blow their college savings in Vegas. That doesn't mean I don't love Vegas. It wasn't meant to be a shot. I think everybody here would agree that the only place where people should spend their college savings is in college. (Applause.) There's no contradiction there.
But, look, I understand how hard things have been here. In the worst economic turmoil that we've faced in generations, Las Vegas has been at the eye of the storm. When the economy suffers, the tourism industry is deeply affected; in fact, you've seen perhaps the steepest drop in tourism in the state's history. And I know things are starting to bounce back, but it's been tough going. When folks are hurting and don't have the money to spend on a night out or a weekend getaway, that hurts the broader economy as well. So what happens in Vegas reflects what's happening across America.
Tuesday, February 16, 2010
Olympic Backstage Passes
Friday, February 12, 2010
Vancouver goes for Gold, wins Platinum
Sustainability will be one of the legacies of the games, said Rick Antonson, president and CEO of Tourism Vancouver “There is no pride in being part of an event that creates immense clutter and garbage when massive portions of it could be recycled or not created in the first place,” he said.
“Conferences and events have a long history of leaving this downside, and leadership in the convention and meetings businesses in more recent years has rightly taken to the task of reversing that damage. Staging something like the Olympics requires more that a philosophy of environmental responsibility; it requires action.”
In Vancouver, that includes a recycling ethos that addresses everything from home garbage pickup to every hotel room. And its new (now platinum) convention centre, where every aspect of its construction, from its living roof to its use of recycled rain water has been considered from the viewpoint of sustainability.
The city also has reduced its corporate emissions for its own operations and facilities by an impressive 33 per cent below 1990 levels – which is 13 percent more than it had targeted. The city of Vancouver aims to be carbon neutral in its own operations and facilities by 2012 and is establishing 2,010 new garden plots as a legacy of the Games.
None of the athletes gathering in Vancouver trained to win a bronze medal — and neither has the city, Antonson added. When the Games leave town “what we will have left will be our reputation,” he said. “Every aspect of what we do, every service -- from taxis to restaurants, from retail to volunteers -- needs to be of the gold standard.”