The Cure for Drowning

Steven Rosenbaum diagnosed the problem of digital overload at the 2012 DigitalNow conference, and offered a cure: associations. We are drowning in data, he said, and associations, with their deep knowledge of their organizations' interests and needs, are in a unique position to serve as filters and curators of information. "Content is no longer king," Rosenbaum said. "Curation is king."

The way forward is filled with challenges, but for those associations that get it, there are rewards, he wrote in The Huffington Post.

I think [associations have]  got the secret sauce to win big in the new world of Data Overload. Because publishers are fighting for fractionalized mindshare, while associations are poised to curate with authority. The challenge for them will be, can they build an internal information gathering, curating and distribution workflow that moves at the speed of the real time web?

For more from Rosenbaum, author of Curation Nation, see our story in the June issue of Convene.