Conference attendees prefer learning from the experts in their own industries and professions, because they can share real-world experience. But finding and inviting industry experts to speak at your meeting is just a first step, says Dave Lutz, managing director of Velvet Chainsaw Consulting.Offering industry presenters coaching and meaningful evaluation —based on proven adult-learning principles — will help make sure you deliver top-notch education, Lutz says.
Lutz suggested seven things to keep in mind when lining up industry speakers for your event:
1. It takes two to dance. Build a relationship with your industry speakers. Don't call them just to tell them they've been accepted and to finalize the session title, description, and learner outcomes. Ask questions about their delivery style, presentation skill level, audience-engagement plan, and how they evaluate their success. Share attributes of previous, highly rated education sessions. Offer advice and continue the coaching after the presentation.
