Friday, June 26, 2009

The things you really care about

I came across this intriguing comment about combining work and values, by Gil Friend, author of The Truth About Green Business, in an interview by Joel Makower, of greenbiz.com.

Friend said: "Well, the biggest piece of misinformation is this assumption that you have to choose between making money and making sense. That you go to work and it's just your job and it's just business, that you're going to ... go home and do the things that you really care about it. And I think that dichotomy is a false one and I think the evidence demonstrates that it's a false one."

Read more here.

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