"People always want to come to London," Amanda Jobbins, vice president of European marketing for Cisco, said during a "London Future Forum" panel discussion at today's event. "Here with the ICC, they've got another reason." In January, Cisco will bring its annual Cisco Live conference to ExCeL -- the first time that the Europe-based event has been held in London.
In 2012, ExCeL will host seven Olympic sports and five Paralympic events. "The brilliance of 2012," said Daniel Ritterband, London's director of marketing, and another London Future Forum panelist, "is it's a catalyst." Added Bill Morris, director of culture, ceremonies, and education for the London Organizing Committee of the Olympic and Paralympic Games: "London is a wonderfully porous city that can welcome people from wherever. ... [The 2012] London [Olympics] will be truly spectacular, but in its own way."
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