Unmitigated Disasters, Mitigated

What a week we had here on the East Coast. It started with an earthquake and ended with a hurricane, and if both phenomena weren't nearly as bad as they could have been, they were plenty bad enough. And if any further proof is needed about the extent to which social media has insinuated itself into our lives, how's this: After the earthquake, the only way I could let my wife know that I was safe was via Facebook, because landlines and cell phones were either overwhelmed or incapacitated. And during the hurricane, I stayed in touch with friends and family and monitored Irene's march up the seaboard mostly through Facebook and Twitter.

Do your emergency-preparedness programs include social media? If a disaster were to strike one of your meetings, would Facebook or Twitter or even YouTube be a part of your response? Should it?