The digital edition of our July 2010 issue is now live -- and front and center is a terrific cover story by Senior Editor Barbara Palmer that takes ROI to another level: "Return on Intangibles." Other highlights:
Update -- Crisis Response: Checking in with the 2010 Offshore Technology Conference, which by sheer chance convened in Houston a week and a half after the oil-rig explosion in the Gulf of Mexico.
"State of the Unions": A feature article that uses McCormick Place's recent labor overhaul as a jumping-off point to explore union issues throughout the exhibitions industry.
E-panel -- "Trade Shows: Today and Tomorrow": Convene readers weigh in on our latest e-panel survey, with questions about their shows today and five years down the road
"4 Questions Trade Show Organizers Need to Ask Themselves": An exclusive excerpt from a white paper prepared for the 2010 Exhibition and Convention Executives Forum (ECEF).
One on One With: Ron DiLeo, the new executive director of the Association of Corporate Travel Executives (ACTE).
Leading by Example: A profile of Vivian Schiller, who became president and CEO of NPR a year and a half ago -- just in time to inherit both a huge deficit and soaring listener numbers.
One on One With: Vernice Armour, the first female African-American combat pilot in U.S. military history, who will be making a keynote presentation sponsored by Convene at the DMAI Annual Convention next week.
Working Smarter: What Foursquare and other location-based applications could mean for meetings.
Innovative Meetings: Behind the scenes at the American Association of Neurological Surgeons 2010 Annual Meeting -- where every attendee got their own iPod Touch, pre-loaded with the conference's entire programming.
Backchannel: What is the best way to allocate space in an exhibit hall? Four meeting professionals weigh in.
Other Duties as Assigned: The American Camp Association, New York's Scott Rothschild on that time a SWAT team burst into his exhibit hall. And the Fonz was there.
Look for the text-only version of the July issue on our homepage within the next few days.
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