Thursday, October 28, 2010

Big Ideas, Small Bucks

Think you need a huge budget to create an interactive, lively exhibit booth? This booth, promoting EventCamp East Coast at BizBash New York Expo this week, used brown kraft paper and permanent markers and asked the questions: "What was your worst event experience?" and "What does the event of the future look like?" to create a community conversation.

It's also a great example of brand alignment: EventCamp East Coast will follow the crowdsourced meeting model designed by conference consultant Adrian Segar, author of Conferences That Work.

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