It All Began With a Tweet ...

I can't get enough of this story about the world's first flight to be initiated via Twitter. In a nutshell, a group of Dutch house music fans successfully lobbied KLM to add a flight from Amsterdam to Miami, so they could attend a music festival. (The flight also has been designated by Guinness World Records as the world's "Highest Altitude Dance Party.")

It's true that the stars lined up to make the flight happen: there was a cohesive dance community with a defined need, and, in KLM, a company that was already committed to using Twitter as a way to better serve customers.

It's a fantastic example of what can come from listening to customers and being open to new ways of doing things. And how a tool like Twitter can supercharge communication.

"When we change the way we communicate," Clay Shirky wrote in Here Comes Everybody: The Power of Organizing Without Organizations, "we change society."