When Apple opened a pop-up shop in Austin during the 2011 SXSW@Interactive Festival as part of the launch of the iPad 2, the first in line was -- not a gadget-crazed techie -- but event planner John Muehlbauer.
Among the many reasons that meeting planners are embracing the iPad is its ability to store massive amounts of information in pixels, rather than paper, and still fit under your arm. In our April issue, we talked to meeting planners who have made the jump from using traditional binders during conferences to storing information on iPads and tablets -- and who aren't looking back.
PCMA's meetings and events team -- Kelly Peacy, CAE, CMP; Sarah Corrandino, CMP; Mandi Kasper, CMP; and Dyan Couch, CMP -- is part of that trend: The team used an iPad during 2011 Convening Leaders in Las Vegas.
How did it go? See Mandi Kasper's video report above to find out.
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